If marketing is the endless repetition of a message to cajole and convince than the writers of the Koran, and the devotees of Mohammed's cult are masters. The Koran is about as holy as a Leninist epistle. And about as factual and relevant as well. This chapter drones on yet again about the moon deity ali-ilah or Allah, the family moon 'god' of Mohammed. Somehow in today's one-world, globaloney, we-are-all-the-same cultural Marxism, an Arab family deity is conflated with the Christian-Roman-Greek idea of 'God'. How bloody preposterous.

There are two themes in this Sura, which after reading 300 pages, the reader is to be forgiven for either falling asleep or taking his head and trying to shatter it against the nearest wall out of frustration in being told the same thing over and over and over again.

Theme 1: Allah rules all and you the worthless worm of a humanoid are commanded to obey him and his words as outlined in the Koran.

“Say: 'Verily I am commanded to serve Allah with sincere devotion; And i am commanded to be the first of those who bow to Allah in Islam'” [Sura 39:11,12]

'In Islam' means of course submission. Submit totally to the concept of Mohammed's personal deity as being the moving and animating power behind the world; nature; all events; all actions; all creations; and the deeds, sorrows, fears, and duties of all humans. Such mind-numbing, irrational 'believing' is rewarded somehow with insight – something that only cognitive rationality can of course deliver and something which the Koran is against:

“Those who listen to the Word, and follow the best (meaning) in it: those are the ones whom Allah has guided, and those are the ones endued with understanding.” [39:18]

This concept is oft-repeated throughout the Sura. The assumption is I suppose, that the Arab writers assume that the reader is an illiterate idiot who needs to have a hammer swung about his ears every 20 seconds or so. Just in case they miss the point.  So as with the irksome marketer and his jingles, his new and improved hoaxes and the endless repetition of features, the unlucky reader of the Koran is subjected to a never-ending assault on two of his five senses. 

Theme 2: If you do not follow the Arabian death cult of Mohammed, one steeped in violence, racism, blood letting and unfettered power-mongering, you will be punished by this all-powerful Allah.

“They shall have layers of Fire above them, and layers of (of Fire) below them: with this Allah warns off His servants: 'O My servants! Then you fear Me!” [39:16]

Fear the moon guy or else. The Jews and Christians are especial targets of the Arab death cult:

“So Allah gave them a taste of humiliation in the present life, but greater is the punishment of the Hereafter, if they only knew!” [39:26]

Jews, Christians and other Unbelievers should not only be decimated in this life, but eternally punished in the after-life. The Arabs and Muslims prove themselves to be dedicated to the blood lust of a death cult with this constant refrain of eternal hell for 'sinners'. Why is a supposed holy book so focused on hate, violence and punishment ?

“True: but the Decree of Punishment has been proved true against the Unbelievers! (To them) will be said: 'You enter the gates of Hell, to dwell therein and evil is (this) abode of the arrogant!” [39: 71, 72]

It is of course not the Kufar or Unbeliever who is arrogant. It is the Muslim. Submit, follow and obey – are these not the mandates of an intolerant, obsessed and decidedly non-humanist mind ? Demanding that any sentient human who hesitates to follow a family moon cult is somehow destined for purgatory is a rant of the insane.

This Sura like the rest of the Koran contains nothing which is religious or enlightened, or even remotely spiritually intelligent. It is just another sad, sick rant against 'the Other'. 

[Note: This sura is taken from 'The Holy Quran', translated by Abdullah Yusuf Ali, reprinted in 1995, Goodword Books. Regarded as one of the best translations from Arabic to English of the Koran.]